About us

Connect2Crowd was brought to life in 2014 by our founders, Marco van Veen and Marcel van Rijn, with a goal of sharing their deep understanding of everything digital through decades of experience. Our aim was to help companies thrive during times of continuous digital change.

Today, we’re proud to say our team has expanded to include a host of experienced digital consultants and executive interim professionals who are committed to seeing our mission come to life. Our combined knowledge and digital depth has allowed us to help some of the world’s biggest brands through their most complex digital transformation.

Our mission is to empower organisations to transform their businesses during the digital era. Mobilised by our value for quality, we determinedly pursue creative digital solutions that bring lasting and sustainable change.

Our Values


Effort and experience are equally important.


Our conviction matches our courage.


Driven by passion.


Leadership through authenticity.


Finding time to play.


Work with a purpose.

Our Team

André Scholten

Digital Programme Manager

André brings 15 years of Digital Media Experience and specializes in delivering GDPR compliant methodologies and tooling for our clients FrieslandCampina, Nouryon, and Handelsbanken, focusing on Digital Marketing and Sales.

Kamran van Roosmalen

Product Owner

As a digital consultant with a passion for digital trends, Kamran has garnered extensive digital media experience, marketing, and implementation of PIM systems. At Connect2Crowd, Kamran contributes to increasing efficiency by implementing and onboarding collaboration tools such as Office365, Asana, and Slack; furthermore is a product owner of multiple websites at AkzoNobel.

Marcel van Rijn

Digital Technology Strategy

Marcel is a co-founder of Connect2Crowd and, with over 20 years of digital experience, holds a proven track record in developing, deploying, and stabilizing company-wide digital media and ICT initiatives. His specialty lies in identifying and implementing innovative digital solutions across an entire organization through the deployment of network development, training, and guidance.

Marco van Veen

Managing Director

Our other co-founder, Marco, has over 20 years of experience to bring to the table and is a key-leader in digital projects, including strategy and transformation, and drives the necessary changes required by each client. Marco often acts as interim manager for several clients, setting up and managing their digital teams responsible for global digital execution.

Sjoerd Heddema

Product Owner

Sjoerd has cultivated vast experience working in the digital, eCommerce, and FMCG industries, and was also a partner in a beer brewing startup. Sjoerd thrives as Product Owner and has worked on FrieslandCampina’s eCommerce strategy and website. He holds various qualifications in Stakeholder Management and is most comfortable assisting the digital transformation of marketing and sales teams. 

Amar Rambocus

Digital Technical Consultant

Amar joined our team after more than 20 years’ experience working across various industries, focusing on ICT, digital strategy, transformation, and content management of multiple digital platforms. Through C2C, he has worked on numerous digital projects, including structuring the digital processes of Handelsbanken, as well as helping Heineken to create a new blueprint for their Cloud strategy.

Akram Ahemed

Digital Media Consultant

Akram gained vast experience working as an IT business analyst within the financial and retail sectors. At C2C, he acts as a digital consultant and business analytical support to Handelsbanken: mapping request processes, specifying development requirements, and creating various support documentation. Akram has qualifications in both Political Science and Information Management, including multiple Scrum certifications.

Christian Beer

Product Owner PIM/DAM

Christian has more than 15 years of experience in MDM, PIM, and DAM within multinational operations, ranging from retailers and cultural institutions to marketing agencies. At C2C, he takes on roles such as Global Product Owner for PIM and DAM at FrieslandCampina and rolls out new PIM systems to 50+ countries, including 200+ brands.

Do you want to

join the team?!